DO YOU 'HIGHLIGHT THE HUMAN' IN HEALTHCARE?
HOW CAN WE EMBRACE HUMANS & COLLECTIVE VOICES?
Central to Yellow Insights' Highlight The Human ethos is the belief that current human perspectives matter and should be not just included as an integral part of healthcare, but fully embraced.
In recent years within healthcare, there is a renewed drive and emphasis on patient centricity, and rightly so – patient perspectives, opinions and needs are of absolute importance. As market research seeks to uncover similarities and differences, it is imperative to embrace inclusive techniques to enable diverse and representative samples, to ultimately gain true and meaningful insights. The inclusion of ‘everyday’ patients / people and 'jobbing' HCPs - not just the ‘experts’ - provides a broader view, ensuring meaningful and more representative insights.
In order to connect healthcare companies to true key audiences, we practice both diversity and inclusivity in our research design, sample engagement and methodologies, ensuring we gain valuable input from relevant and potentially under-represented groups.
Yellow Insights enables you to gain a representative collection of perspectives from your key healthcare audiences.
OUR APPROACH TO REVEALING FRESH, TRUE PERSPECTIVES
Humans are complex beings, we have many different dimensions including our core beliefs and values, how we feel, think and behave. Good research will explore and reveal insights across all these dimensions, and across a collective key audience, often via a plethora of methodologies and techniques, tailored to the research participants and objectives.
To ensure that the full picture is revealed, Yellow Insights includes both breadth and depth research approaches, ensuring robust evidence generation from a broad audience as well as comprehensive human understanding at emotional and rational level. Blending breadth and depth research synergistically often leads to the most meaningful insights.
There are many valuable sources of insightful data, however, primary research provides the opportunity to engage with key stakeholders and delve deeper into both individual and collective beliefs, values, feelings, thoughts, and behaviours. In a constantly changing healthcare environment, revealing current perspectives directly via primary research is a crucial part of uncovering the true collective picture.
Yellow Insights digs deeper, designing and executing multidimensional research to reveal true and meaningful insights.
HOW CAN YOU AMPLIFY HUMAN PERSPECTIVES?
What use is embracing and revealing those valuable perspectives if we then do not listen and implement those insights? If done appropriately, amplifying the human perspective within healthcare can only better the system. Timing is crucial, adopting an insights-first approach with a broader pool of voices via primary research can make all the difference.
Yellow Insights works as an independent partner to healthcare companies, providing unbiased and meaningful insights, connecting you directly with representative perspectives of your key audience. We deliver robust, representative and actionable evidence that helps steer healthcare companies to confidently execute current and meaningful communications, effective engagement, impactful actions, and to make evidence-driven decisions.
‘Highlight the Human’ ensures relevant perspectives are collectively embraced, revealed, and amplified in healthcare.